Fine-Tuning Service Details for Better Learner Engagement

Want to stand out and attract more learners? It’s all in the details! Fine-tuning your service details can make a big difference in how learners perceive you and whether they choose you as their driving instructor. In this post, we’ll show you how to refine your service offerings to boost engagement and maximise your bookings. Let’s get started!

Transmission Types

Offering both automatic and manual transmission lessons can significantly broaden your appeal.

Why It Matters: Learners have different preferences and needs when it comes to transmission types. By offering both, you cater to a wider audience.

Action: If you have both types of vehicles, make sure your profile clearly states that you offer lessons in both automatic and manual cars.

Competitive Pricing

Setting the right price is crucial for attracting learners and maximising your bookings.

• Research the Market: Look at what other instructors in your area are charging. Aim to set your prices competitively to attract more learners.
• Price Adjustments: If you’re not getting as many bookings as you’d like, consider adjusting your prices slightly. Sometimes a small decrease can lead to a significant increase in bookings.

Want help with setting your optimal price? We can help! Reach out to chat with us.

Languages Spoken

Speaking multiple languages can be a huge advantage in attracting learners from diverse backgrounds.

• Highlight Language Skills: If you speak languages other than English, make sure this is prominently featured in your profile. It can make a big difference for learners who feel more comfortable in their native language.
• Cater to Your Demographic: Look at the demographics of your service area and highlight the languages most relevant to your potential learners.

Lesson Times

Offering lessons at times that suit your learners is key to increasing your bookings.

• Peak Demand Times: Make sure you offer lessons during peak times—particularly after school and on weekends. These are the times when most learners are available.
• Flexibility: Be flexible with your lesson times to accommodate the varied schedules of your learners. The more options you provide, the more bookings you’ll attract.

Upselling & Referrals

Creating opportunities for upselling and encouraging referrals can significantly boost your bookings and earnings.

• Upsell test packs: Offer special test preparation packages that include multiple lessons at a discounted rate. This not only attracts more learners but also encourages them to book more lessons upfront.
• Referrals: Encourage your existing learners to refer friends and family through the EzLicence learner referral program!  Word of mouth is a powerful tool that can bring in new clients and keep your calendar full.

Schedule Follow-Up Lessons

Keep your learners engaged on their driving journey by always scheduling follow-up lessons.

• Pre- and Post-Holiday Scheduling: Schedule follow-up lessons before and after holiday periods to keep your calendar filled and maintain availability for new learners during peak times.
• Booking Proposals: At the end of each lesson, encourage your learners to book their next session, or send them a booking proposal. This helps in maintaining a steady stream of bookings and keeps learners engaged.

Fine-Tuning Service Details for Better Learner Engagement

Fine-tuning your service details can significantly enhance learner engagement and increase your bookings. By offering both transmission types, setting competitive prices, highlighting your language skills, accommodating peak lesson times, creating special offers, and scheduling follow-up lessons, you can make your profile more attractive and stand out from the competition. Remember, attention to detail shows professionalism and dedication, which learners value highly.