Crafting an Appealing Public Profile That Attracts Learners

Get ready to shine! Your public profile is your chance to make a fantastic first impression and attract a flood of learners. A top-notch profile isn't just important—it's a game-changer for your bookings and earnings. 

In this post, we’ll show you how to create a profile that not only looks great but also builds trust and grabs attention. Let’s dive in and turn your profile into a magnet for success!

Profile Image

Your profile image is the first thing a learner sees. A warm, friendly, and professional photo makes a big difference.

• Use a Warm, Smiling Photo: A genuine smile conveys friendliness and approachability. Make sure your photo shows you smiling warmly.
• Avoid Sunglasses and Hats: Sunglasses and hats can make you look less approachable and obscure your face. Stick to a clear, unobstructed view of your face.
• Professional Attire: Wear clothing that is clean and professional. A simple black t-shirt or collared shirt works well.
• Positioning: Take your photo front on, with the top of your shoulders to your head taking up about 1/2 screen. Leave white space at the top of the image.
• Use a high resolution camera: A mobile phone camera works well, but don't use any filters.

Examples of well-optimised profile photos:

Ready to update your profile photo?  Send your updated image to us at support@ezlicence.com.au.

Preferred Name

Your name is a key aspect of your profile. If your name is difficult for learners to pronounce or remember, a preferred name or nickname can make you more relatable. 

Bio

Your bio is your chance to tell learners about yourself. It should be concise, engaging, and convey trust and expertise. 

Writing a Trustworthy and Engaging Bio

Use simple, clear language to describe your background, experience, and teaching style. Highlight any unique aspects of your experience that set you apart.

Examples of Effective Bios

"Hi, my name is Mo. I have been working as a caretaker in Melbourne, which involved a lot of driving. I decided to become a qualified driving instructor and haven't looked back since. I now run my own driving school, giving me the flexibility to manage my hours to suit my learners."

"Hi, my name is Mel. I am an experienced and friendly driving instructor. I have been teaching since 2012, balancing my work with my family life. My background in hospitality and nursing has given me great skills in patience and empathy, which I bring to my driving lessons."

Want some writing suggestions on your bio? Get in touch!  Our content writers are here to help you craft a bio that stands out.

Learner Ratings & Reviews

Positive ratings and reviews from learners are crucial for building trust and attracting new students.  Consistent and current reviews are important - so keep requesting reviews, even if you already have a good rating. Learners will book an instructor with current ratings over someone who's last review was a year ago.

Ask your learners to leave a review after their lesson. Explain that their feedback helps you improve and helps other learners make informed decisions.

The Benefits of an Appealing Public Profile

An appealing public profile is key to attracting more learners and maximising your bookings. By focusing on a friendly profile image, an easy-to-remember name, an engaging bio, and positive reviews, you can make a great first impression. Remember, your profile is a reflection of your professionalism and dedication to your learners. Take the time to craft it well, and you’ll see the benefits of increased bookings and earnings.